About Chill and Thrill

What is Chill and Thrill?

Chill and Thrill provides self-guided outdoor experiences you can enjoy anytime or anywhere, on your own or with family and friends. All you need is a smartphone and the desire to get outside, explore and play!

The evolution of an idea

Back in 2000 I had an idea. I thought there must be a bunch of people who would go out on weekly hikes if someone would just organize and lead them. That idea turned into a quick website and an invite to meet at a local coffee shop on Saturday mornings in Chilliwack. A few people showed up. Then over a few weeks, word got out and the club grew to hundreds of members. Then, slowly it grew to tens of thousands of Facebook Group members. I organized hikes for 6 years in Chilliwack and the Vancouver area until I got too busy and shut the club down.

14 years later, In late 2020, a few months into the Covid pandemic, I started wondering again about ways to get people outside and active. After polling the hiking club’s Facebook Group members for feedback and ideas, I created Chill & Thrill.

Chill and Thrill has evolved into the events management company behind the 10 Trail Challenge. With a team of digital marketers, university student interns, volunteer Trail Ambassadors and outdoor enthusiasts, we’ve grown from our first 160-participant event in Summer 2021 to now having thousands of participants in 6 events throughout Vancouver and the Fraser Valley. Some of our Trail Challenge themes have included: the Share Kindness Challenge, the Dogs and Trails Challenge, the Trails, Ice Cream & Beer Challenge, and the most recent Trails, Coffee and Chocolate Challenge.

Our primary goal is to help people have fun while being active outdoors. But we also love giving back by supporting local businesses and non-profit organizations. Since launching our first 10 Trail Challenge, we’ve supported the Canadian Red Cross (BC flood relief), the Chilliwack Park Society, Vedder Mountain Trails Association, the SPCA, and the Great Blue Heron Nature Reserve. We’ve worked with dozens of partners and sponsors including Star 98FM, Orange Theory Fitness, Stir Marketing, Bosley’s by Pet Valu, Running Room, Garrison Running Co., and Kintec. 

If you have questions or want to collaborate on creating new experiences, or if you want to be a Trail Ambassador or Intern, please contact us. If you’re interested in discussing how we might be able to help promote your local business or nonprofit through one of our upcoming events please learn more about sponsorship.

Learn more about how to bring a custom Challenge to your area.


Chill and Thrill, Founder
Hike Chilliwack, Founder